Understanding customer needs, lifestyle and behavior, data on customers’ experience of the product and their reactions and responses, gaining insights into what they are expecting and looking for and feel, are all of paramount importance for the Company.
Unlike the general usage of perfumes and deodorants, customers frequently using incense tend to develop strong affinity with certain fragrances and aromas, particularly incenses burnt regularly for devotional and religious purposes. More so, if the usage is on a day-to-day basis.
Taking into cognizance that human choices are dynamic in nature, people keep changing their likes and preferences, aromas and fragrances and perfumes, it is vital for the Company to continuously strive to come up with new variants of incenses and expand the range to suit demanding choices.
At Metromilan, investment in research and development capabilities is an on-going process. Besides examining new areas in improving the end-product, upgrading of equipment, machinery and allied facilities are constantly under review at creative and production levels.